Consulting · Fractional CMO
Part-Time Senior Marketing Leadership for Small Businesses
A fractional CMO who has run paid search at scale and lifted conversion via A/B testing and landing-page optimization. Strategy and accountability from an operator who has done the work — on the growth side, not just the agency side. Monthly retainer, no full-time salary.
What this is
Senior marketing leadership without the full-time commitment
A fractional CMO provides executive-level marketing leadership part-time: setting strategy and owning outcomes, without the cost of a full-time salary. iServU provides the CMO seat for growing small businesses in Tampa Bay that need senior direction but not a daily presence. You get strategy and accountability from an operator with a track record that includes managing paid search across Google Ads, LinkedIn, and Facebook and lifting conversion via A/B testing and landing-page optimization. The work is a monthly retainer structured around the hours your business actually needs.
What the CMO seat covers
Four areas the fractional CMO seat typically addresses
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Paid search management
Google Ads, LinkedIn, and Facebook campaigns managed with attribution and conversion tracking wired correctly.
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Conversion rate optimization
Landing pages and funnels built to convert the traffic you already have, tested against real data rather than best-practice assumptions.
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Marketing strategy and planning
Quarterly and annual planning that ties channel investment to revenue outcomes, not vanity metrics.
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AI-powered marketing automation
Lead qualification and workflow automation using Zapier, n8n, and Flowise AI — reducing manual workload while keeping human oversight on consequential decisions.
Who this is for
Built for growing businesses that need senior marketing judgment
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You run paid channels but lack a senior voice to hold them accountable
The agency executes what you approve. The fractional CMO provides the strategic oversight that keeps the channel accountable to outcomes.
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You're launching a new product or market and need expert direction fast
The ramp to a full-time hire is too slow for a fast-moving launch. A fractional operator gets in the room and starts shipping.
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Your marketing is producing leads but not revenue
Traffic and leads that don't convert are a funnel problem. The fractional CMO diagnoses and fixes the conversion path before recommending more spend.
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Your team needs senior marketing guidance without the full-time salary
Strategy and oversight at a fraction of a full-time executive cost, structured to the hours your business actually needs.
Proof, not promises
The track record behind the CMO seat
These are shipped results from the founder's direct work — see the full track record for sources.
Match the CMO seat to the work that needs ownership
Open the Fractional CMO calculatorHow it works
A monthly retainer structured around your business
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STEP 01
Free assessment
A focused conversation to define the seat, the hours, and the response-time tier that fits your business. No obligation.
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STEP 02
Retainer setup
Monthly commitment at the hours and tier we size together. Retainers start at 5 hours per month and scale to your cadence.
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STEP 03
Regular cadence
Scheduled check-ins for planning and review, with ad-hoc access to the operator between sessions at your contracted response tier.
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STEP 04
Ongoing delivery
Specific initiatives scoped and executed against agreed priorities, measured against outcomes rather than activity.
Keep exploring
More ways we help
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Consulting overview
The full range of consulting services — CTO seat, marketing, and advisory.
Back to consulting -
AI Automation
The automation and agentic workflow work that the CMO seat often leads into.
See AI automation services -
Managed IT Services
The infrastructure discipline behind both seats — architecture and reliability.
See managed IT services -
Search & Growth Marketing
The paid and organic channel work the CMO seat manages directly.
See search & growth services
FAQ
Fractional CMO, answered
What businesses ask before committing to the CMO seat.
What does a fractional CMO do?
Provides executive-level marketing leadership — strategy, channel accountability, and execution oversight — without the cost of a full-time hire. Works alongside your existing team to set direction, fix underperforming channels, or build the marketing function from scratch.
When does a fractional CMO make more sense than a full-time hire?
When you need senior judgment and direction but not 40 hours a week of it. Common situations: a growth inflection point where the current team needs oversight, a new channel launch that needs expert hands before committing to a hire, or a plateau where outside perspective cuts through internal debate faster.
How many hours per month do I need?
Retainers start at 5 hours per month and scale to the cadence your business needs. Most clients land in the 10-20 hour range. The right number comes out of the free assessment — the scoping conversation sizes the commitment before any contract is signed.
What does a fractional CMO actually do day-to-day?
Depends on the engagement. Common threads: reviewing channel performance, making planning calls, scoping and overseeing specific initiatives, and being the accountable senior voice when the team needs a decision. The work is structured around your calendar, not a preset block schedule.
How is this different from a marketing agency?
An agency sells managed services — you get a team that executes, but the strategic accountability usually stays in your court. A fractional CMO is a senior operator embedded in your business who thinks in outcomes, not billable hours. The work is scoped to your goals, not a retainer product.
What does it cost?
A monthly retainer, structured around the hours your business needs and the response-time tier that fits your urgency. We discuss exact numbers during the free assessment, once we know the scope — so pricing reflects the actual engagement rather than a starting rate that may not fit your situation.
Start here
Fill the marketing leadership seat before the growth ceiling holds
A short assessment to define the scope and the right retainer structure.
Scope the CMO seatNo obligation. A senior operator reviews every submission personally.
