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Search & Growth articles
Every published article in Search & Growth, with the most recently published or updated pieces first.
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Nothing Sticky Is Slow: Performance as a Precondition for Retention
Performance isn't a final polish step for recurring-use websites. It's the precondition that makes customer habit formation possible, here's the evidence.
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Small Businesses Get Zero Patience Buffer
73% of consumers wait longer for a brand they know. Unknown businesses get none of that patience. What that means for small business website speed.
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The Speed Advice You Got Two Years Ago Is Now Wrong
Google changed the metric in March 2024, pass thresholds rose, and visit costs climbed 19%. A 2022 audit is grading you on an obsolete standard.
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Your Google Business Profile Is Wasted If Your Site Is Slow
Your Google Business Profile earns the click. Your website closes, or loses, the customer. Here's what happens when a fast GBP meets a slow site.
