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Search & Growth articles
Every published article in Search & Growth, with the most recently published or updated pieces first.
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Three Companies Fixed Their Core Web Vitals. Here's What Happened to Revenue.
Nuvemshop, Vodafone, and redBus fixed Core Web Vitals and measured the revenue outcome. Named companies, specific changes, documented results.
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Build a Dollars-Per-Second Model for Your Own Website
A step-by-step model for estimating website speed revenue loss, every assumption named, every figure ranged, no numbers invented. Built for SMB owners.
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Does Site Speed Affect SEO? Core Web Vitals Explained
Yes: site speed is a ranking signal and a conversion driver. What Core Web Vitals (LCP, INP, CLS) measure, why they affect revenue, and how to fix them.
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What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) gets you cited by AI Overviews, ChatGPT Search, and Perplexity. The definition, GEO vs SEO vs AEO, and how to start.
