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Search & Growth articles
Every published article in Search & Growth, with the most recently published or updated pieces first.
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Your Google Business Profile Is Wasted If Your Site Is Slow
Your Google Business Profile earns the click. Your website closes, or loses, the customer. Here's what happens when a fast GBP meets a slow site.
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Your Lighthouse Score Is Lying to You
A Lighthouse score of 94 does not mean you pass Core Web Vitals. Google grades real-user field data, and one key metric can't be measured in a lab at all.
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Your Website Feels Fast to You. Here's Why Your Customers Disagree.
You open your site on office WiFi and it's instant. Your customers on mobile see something different. Here's the 4.5x speed gap and what it costs you.
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Your Website May Be Invisible to ChatGPT. Here's the Technical Reason.
AI crawlers like GPTBot and ClaudeBot time out on slow servers and can't read JavaScript-rendered pages. Learn why your site may be invisible to AI answers.
